Kean Miller is proud to announce that Grambling State University has successfully obtained federal trademark protection for its longstanding and widely recognized “G” logo under U.S. Trademark Registration No. 8148992.

The stylized “G” has been synonymous with Grambling’s distinguished athletic tradition and institutional legacy for decades, with continuous use by the University and its community dating back to the 1970s. A prior effort to federally register the mark in 1998 was declined due to perceived conflicting registrations with other well-known collegiate and professional “G” marks. Working closely with the University, Kean Miller’s intellectual property team strategically addressed those prior refusals and navigated the examining attorney’s current concerns.

Through careful refinement of the application, persuasive legal arguments, and prudent mitigation of any likelihood-of-confusion issues, Grambling successfully demonstrated the distinctiveness of its mark and its longstanding association with the University’s brand.

“This registration marks the culmination of years of effort and perseverance,” said Devin Ricci, Intellectual Property Partner at Kean Miller who led the initiative. “We appreciate the trust Grambling placed in us to bring this to a successful resolution.”

This registration is a significant milestone in protecting one of Grambling’s – and Louisiana’s – most recognizable logos. The registration leaves the University well positioned to safeguard its brand, expand licensing opportunities, and preserve the integrity of the mark with confidence. Congratulations to Grambling State University on this achievement. We are honored to have assisted in securing federal protection for this treasured emblem of GramFam® pride.

About Kean Miller

Kean Miller is one of the largest and best recognized law firms in the Gulf South region. For 43 years, the firm has been innovating and growing, revolutionizing the standards for excellence in client service and earning numerous awards for market-leading practices and thoughtful, creative legal representation. Consistently named to the National Law Journal’s NLJ 500 and the Law360 Top 400 lists, Kean Miller’s collaborative culture, people-first approach, and devotion to quality are foundational to the firm’s continued success, reflecting its reputation in the market. From the firm’s eight offices in New Orleans, Baton Rouge, Lafayette, Lake Charles, Shreveport, Houston, and The Woodlands, and more than 240 attorneys, Kean Miller delivers sophisticated and meaningful counsel to Fortune 500 leaders, national businesses, and local companies.

For more information, contact Steve Boutwell at 225.389.3736 or steve.boutwell@keanmiller.com.